Close to 50% of all online sales start with a search, meaning your website better be at the top for the keywords related to your products. There are two ways to drive traffic through search engines, ranking organically or through paid search ads. Below we’ve highlighted organic search results vs. paid search results.
Rankings organically is the most cost-effective way of driving traffic to your website because you do not have to pay for every click. It’s important to work with an SEO company (like ourselves) that specializes in eCommerce SEO. By optimizing your landing pages, creating proper content, and increasing your backlinks, you’ll be able to raise your rankings and drive valuable, converting traffic.
Run an Email Marketing Campaign To Promote Your Online Sale
Did you know email marketing is the highest converting marketing channel for eCommerce businesses? A well-run email marketing campaign can completely transform your business, from allowing you to capture the business you were once losing to gaining repeat orders on a much more frequent basis.
Use Social Media to Get the Word Out
It’s simple to create a post promoting your sale on Facebook, Twitter, and any other social media platforms you use. You can also schedule these posts using automation tools such as Hootsuite. If you really want to take social media promotion to the next level, look to have influencers post about your sale. Finding the right influencers can be tricky, but try simply messaging some of the top social media users related to your industry. You’d be surprised how many respond (after all, it is their business!). There will be a charge for their post which can range from free products to thousands of dollars per post depending on how many followers they have.
Have Affiliates Promote Your Sale
If you’re not running an affiliate campaign, you should be. Affiliates can drive a huge amount of sales to your website by promoting your products on their site. To get started you can use a bunch of different affiliate platforms, but we recommend ShareASale to get started. Once you’re set up you’ll need to gain affiliates – you can read some tips on OSI Affiliate. Assuming you have affiliates, it’s important to let them know each time you have a sale. They’ll update their website to promote your sale and often even include you in an email blast they do to their email list. Remember, their goal is to sell products and make a commission. If your sale will help them sell more, they’re all for it! Through ShareASale and other platforms, there is messaging functionality to email all of your affiliates at once, but I recommend directly emailing your top affiliates directly as well. Be sure to give all of the sale details, including dates, products on sale, and active discount codes. You can also create unique discount codes for top-performing affiliates.